The Diamond

After a visit to London, it's hard to ignore the presence of Gill Sans and Johnston throughout the capital city. Johnston dominates the Underground system while Gill Sans(a.k.a. 'Britain's Helvetica') seems to appear just about everywhere else. I'm still aiming to avoid them both, because they already contribute to London's existing aesthetics through the public transport system and I think the city needs something newer and refreshing.

One way of referencing Johnston without actually using it, could be to play on the distinctive diamond which appears above the i's and j's. Maybe the diamond could decorate the crown(see previous blog), along with a selection of Johnston glyphs as gemstones?

Diamond: Wealth, Luxury, Prosperity, Beauty, Colour, Romance, 
Love & Freedom