Heritage

Do we need to embrace our history and heritage to design for the future?

It goes without saying that London has a rich history in just about everything. The Keep Calm And Carry On propaganda posters from 1939 have had a massive revival in the last ten years, it was one of three prints published by the British Government at the beginning of WWII, the two other prints were Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom is in Peril.

A few years on and Official War Artist Abram Games, designed the emblem for the 1951 Festival of Britain, a national exhibition to celebrate the British arts, to restore pride and demonstrate a sense of progress and recovery after the war. The branding of London, should act in a similar fashion, celebrating the city and progressing from the recent recession.