Existing Identity

Red: Love, Strength, Power, Celebration, Energy & Warmth.

Having looked at London's 'existing identity', there's one colour that pops up time and time again; the Queen's Guards, Beefeaters, Double Decker Buses, Post/Telephone Boxes, the Underground Roundel and the Central Line through London are all red.

Other traditional English symbols range from the Lion and the English Rose to the Oak Tree and of course the Crown.

Pub names also tend to sum up the iconography of England, here's the Top 10:

The Crown, The Red Lion, The Royal Oak, The Swan, The White Hart, 
The Railway, The Plough, The White Horse, The Bell and The New Inn.