Brilliant Britain

Watching Sport Relief last night was a great inspiration, especially to see Eddie Izzard run 43 Marathons in 51 Days. That's not normal!

He said, 'We were designed for this, to run and hunt, we weren't designed to eat cake and play on the Playstation.' 

... And last night, as he raised over £1 Million for the charity, he mentioned Brilliant Britain; which leads me onto a potential idea, giving London a flexible identity and tailoring it to individual campaigns within the brand(using adjectives and nouns).

Arts > Limelight London
Music > Lyrical London
Accomodation > Luxurious London
Business > Logical London
History > Landmark London
Education > Learning London
Mayor > Leading London

Likeable London, Lovable London, Limitless London, Lively London, Lavish London, Lucky London, Leisurely London, Laidback London, Lighthearted London, Lionhearted London, Landscape London, Last-Minute London, Lifestyle London and Liberal London?